Mike Wesch (Information R/evolution) cleverly compares the characteristics of both digital and traditional information. Makes the point that early Information Architecture used traditional models of categorization and how these are now outmoded. And that the onus to “harness, create, critique, organize and understand” is on all of us. Very interesting stuff.
I first saw Jeff Bridges in Tron sometime in the early eighties. Man, I loved that movie. Before I could truly appreciate what art direction was I was amazed at the luminous clothing, strong colour palette and abstract constructs that defined virtual space. It was ahead of its time.
Then came (with significant gaps) Starman, Jagged Edge, The Fisher King, White Squall and The Big Lebowski. I’ve always liked him on screen… he has something that captivates you. That’s not to say I’m a stark raving fan, but I like his work.
Unfortunately I have a misconception as to actors and their online creativity… I assume they have none. So it was with absolute wonder and amazement that I stumbled across Mr Bridges’ Blog. It’s astoundingly beautiful and unassuming. It’s the best site for an individual that I’ve seen. And its personal, it’s truly him expressing himself.
Check out Jeff Bridges’ Blog.
I won! Woohoo. Earned R300, while a very close second place went to Lucie who doubled up in the last hand. I had pocket 8s, she had Queen Ten… I moved all in after the flop of 6,7,9. I figured I’d only need a 5 or 10 for the straight. An 8 for a set or a 6,7 or 9 for a two pair. Don’t know what the odds were… but I’m thinking they’re good. She got lucky and hit the Queen on the turn… and the river was something useless like a 3. So she beat my pair of eights and cleared R280.
Interestingly… the more Jack I drank – the luckier I became. Well its a reason to not stay sober at these things.
I realise that this blog has so far been only about Work. This isn’t an oversight – I’m trying to get a life. When I have one, I’ll post something of my findings here. Until then, here’s what I know… Work.
I like how this idea turned out. David Orridge was the designer on the job. It was sent to Touareg owners December 2007 wishing them compliments of the Season.
Websites are hard things to design. A balance of content, user interface, site goals, client CI all constrained by pixel size, kilobyte size, browser compatibility issues and content management systems. And then one hopes it looks kinda nice too. Then 2 years of adding content to the site makes it look old and second-hand and you want to start all over again with a fresh photoshop file.
I’m usually involved in the creation of the wireframes and site map, but as building a website takes many people, there are too many people to name who were involved in the creation of the websites below – but as to my involvement – suffice it to say if I didn’t design it, I was responsible for the design of it.
Websites
www.volkswagen.co.za
www.myaudi.co.za (username: myaudi@myaudi.co.za ; password:myaudi)
www.audi.co.za
www.mytouareg.co.za
www.mweb.co.za/productsservices (only this section)
www.weylandts.co.za : coming soon
Flash Microsites
www.audi.co.za/a3sportback/microsite/flash.html
www.audi.co.za/a4/microsite/flash/site.html
www.audi.co.za/tt/microsite/
www.hansa.co.za
The first Audi Widget. It has Audi South Africa News feed, 3 day weather for any city, 4 customizable currency converters and the local time. I designed it in Photoshop and Flash. Dylan Smith and Rudolf Vavruch wrote the actionscript and configured the server-side feeds.
This idea came from a magic book. Add a little mathematical nonsense and you have a small little application that can read your mind.
Visit: Audi Q7 Prescience
Castle Lager was the big beer brand in the South African market. It started rapidly losing market share as South Africa’s political landscape changed. The brand was struggling.The cool crowd, the young progressive black urban market, saw Castle as a dated brand drunk by older men. The challenge was to get it back into the hearts and minds of the identified target market, 25-34 city living black males. But how?
Castle Lager ran the 9644 project, very successfully I must add, for 2 years. In the third year, a new management team on client-side stepped in and didn’t see the benefit in continuing the programme. A fellow designer, Vumile Mavumengwana, worked on the print material and we fed each other ideas throughout the project. If he was a little too rough in his design, I was too refined – together mixed up we found an original style we both loved to work in.
View some of the scamps for the never-seen third year of the 9644 programme.
This was an extension of the Audi S4 Microsite. It won Bronze at the 2004 Loeries. I came up with the idea, the design, some of the actionscript and Dylan Smith helped me with the rest.
Visit: Audi S4 Game
Peanut gallery