Audi A5 won Site of the Day at The Favourite Website Awards

Hold on to your molars! The Audi A5 microsite that won gold at the Loeries 2008 also won Site of the Day at http://www.theFWA.com. This is a truly remarkable site as it has a new (usually Flash) site daily that’s worthy of consideration. If you’re a web designer you have to know about this site for inspirational (ripping off) purposes.

Lesser known but equally interesting is http://www.fwatheater.com. This has movie clips like Youtube, but with much better quality and faster download times. The site doesn’t feature silly videos though and has a decent collection of showreels, animated clips, advertising and trailers. Check it out.

Audi A5 microsite goes Live!

I’m very please to announce that the Audi A5 microsite went live yesterday. This is a culmination of 8 weeks of work and I’m tremendously proud of the final result. Thanks go to Rudolf Vavruch who was the actionscripter/developer on the project – he also has quite a developed sense of the aesthetic and can be relied upon for some cut-throat critique (the only & best kind) even if its 3am. Carrie Davidson wrote the deliberately minimalist copy. David Orridge created the first conceptual 3D model which helped to sell the idea to client. Ferdi Dick from Disko (a subsidiary of “Am I Collective” based in Cape Town) built, animated and rendered the 3D – thanks Ferdi for keeping it beautiful.

This is the largest microsite (in terms of mb) I’ve ever built, relying on quite a bit of sexy video. It also has the most photographs (something over 40) and the most wallpaper downloads (21) of any car microsite I’ve ever built.

It is Ogilvy Interactive’s singular Cannes entry this year. I hope it does well.

The link: http://www.audi.co.za/a5/microsite/

Audi Widget

The first Audi Widget. It has Audi South Africa News feed, 3 day weather for any city, 4 customizable currency converters and the local time. I designed it in Photoshop and Flash. Dylan Smith and Rudolf Vavruch wrote the actionscript and configured the server-side feeds.

Visit: Widget Download Page (Mac & Win)

Audi Q7 Prescience

This idea came from a magic book. Add a little mathematical nonsense and you have a small little application that can read your mind.

Visit: Audi Q7 Prescience

Audi S4 Game

This was an extension of the Audi S4 Microsite. It won Bronze at the 2004 Loeries. I came up with the idea, the design, some of the actionscript and Dylan Smith helped me with the rest.

Visit: Audi S4 Game

Audi S4 Microsite

I won Gold at Loeries with this piece, along with my good friend Dylan Smith. I came up with concept, design and most actionscript.

It’s an old piece of work from 2004, but I still enjoy looking at from time to time. The big idea at the time was to use ‘full-bleed’ car imagery. Most car sites stuck their pride and joys into little windows. If the site was seriously advanced you could click on it for a bigger pop-up.

I wanted big fuck-off car pictures to take up the entire site – pratically obscuring the navigation in the process. Chuckle. I don’t think I’d be so brash nowadays.

Visit: Audi S4 Microsite

Audi TT Microsite

I creatively co-directed this piece of work with a great team of people; Sergio Lacueva (co-director), Julie-Anne Williams (copywriter), Dylan Smith (tech lead), Alex Baroutsos (coder and designer) and Dean Foster (illustrator).

It was the only digital entry that was a finalist at Cannes Cyber Lions 2007 from South Africa, and although we didn’t win anything I was very proud of our achievement. It received a finalist at the Loeries 2007 and at the London International Awards and won first place at the New Media Construction Awards 2007. Audi Japan have flattered us by asking for our source code so that they could translate it into a microsite for their market.

I especially like the technique of the work. The concept isn’t groundbreaking (‘parts of the human body’ as ‘parts of the car’), but the treatment brings it to life.

Visit: Audi TT Microsite