I won Gold at Loeries with this piece, along with my good friend Dylan Smith. I came up with concept, design and most actionscript.
It’s an old piece of work from 2004, but I still enjoy looking at from time to time. The big idea at the time was to use ‘full-bleed’ car imagery. Most car sites stuck their pride and joys into little windows. If the site was seriously advanced you could click on it for a bigger pop-up.
I wanted big fuck-off car pictures to take up the entire site – pratically obscuring the navigation in the process. Chuckle. I don’t think I’d be so brash nowadays.
Visit: Audi S4 Microsite