Audi TT Microsite

microsite1.jpg

I creatively co-directed this piece of work with a great team of people; Sergio Lacueva (co-director), Julie-Anne Williams (copywriter), Dylan Smith (tech lead), Alex Baroutsos (coder and designer) and Dean Foster (illustrator).

It was the only digital entry that was a finalist at Cannes Cyber Lions 2007 from South Africa, and although we didn’t win anything I was very proud of our achievement. It received a finalist at the Loeries 2007 and at the London International Awards and won first place at the New Media Construction Awards 2007. Audi Japan have flattered us by asking for our source code so that they could translate it into a microsite for their market.

I especially like the technique of the work. The concept isn’t groundbreaking (‘parts of the human body’ as ‘parts of the car’), but the treatment brings it to life.

Visit: Audi TT Microsite

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About torgnyhylen

I'm an digital creative director working in Cape Town South Africa for Ogilvy Interactive. I've been designing in some capacity for the last 14 years, 12 of those online. I love what I do... and if there was one thing I wish I could do more of... it would be to paint. Besides movies and art, my other serious past-time is good old pen & paper role-playing games. Writing stories for friends that take years to complete and are improved beyond recogination by their participation is a real kick.
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7 Responses to Audi TT Microsite

  1. kirill says:

    Where is the great site? i cant found it this http://www.audi.co.za/tt/microsite

  2. Christian says:

    Hello, im a big fan of this page, probably is the best web page i have ever seen, the music, the art, the concept, it all works beautifully, im from mexico in case my english looks kind of weird.
    I wonder where i can see this page, i used to see it every day or just open it to hear the music, i hope you can tell me where can i find it.
    Well, congratulations for your work, im a desginer by the way, its very pleasent see works like this one.

    GOOD BYE

  3. torgnyhylen says:

    hey, thanks for the kind words. here is a new link. the client moved the page. 🙂 http://microsites.audi.co.za/tt/microsite/

  4. kirill says:

    hey, thank for the link )

    ps great music ! where i can find it?

  5. Hi Torg – I enjoyed the site the first time round, and after speaking about it this evening I’m glad to have found it again. Great work. That music is epic – any details on the track?

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