I creatively co-directed this piece of work with a great team of people; Sergio Lacueva (co-director), Julie-Anne Williams (copywriter), Dylan Smith (tech lead), Alex Baroutsos (coder and designer) and Dean Foster (illustrator).
It was the only digital entry that was a finalist at Cannes Cyber Lions 2007 from South Africa, and although we didn’t win anything I was very proud of our achievement. It received a finalist at the Loeries 2007 and at the London International Awards and won first place at the New Media Construction Awards 2007. Audi Japan have flattered us by asking for our source code so that they could translate it into a microsite for their market.
I especially like the technique of the work. The concept isn’t groundbreaking (‘parts of the human body’ as ‘parts of the car’), but the treatment brings it to life.
Visit: Audi TT Microsite