I’m very please to announce that the Audi A5 microsite went live yesterday. This is a culmination of 8 weeks of work and I’m tremendously proud of the final result. Thanks go to Rudolf Vavruch who was the actionscripter/developer on the project – he also has quite a developed sense of the aesthetic and can be relied upon for some cut-throat critique (the only & best kind) even if its 3am. Carrie Davidson wrote the deliberately minimalist copy. David Orridge created the first conceptual 3D model which helped to sell the idea to client. Ferdi Dick from Disko (a subsidiary of “Am I Collective” based in Cape Town) built, animated and rendered the 3D – thanks Ferdi for keeping it beautiful.
This is the largest microsite (in terms of mb) I’ve ever built, relying on quite a bit of sexy video. It also has the most photographs (something over 40) and the most wallpaper downloads (21) of any car microsite I’ve ever built.
It is Ogilvy Interactive’s singular Cannes entry this year. I hope it does well. 🙂
The link: http://www.audi.co.za/a5/microsite/